Goals of the course: At the end of the course you should be able to:

Understand the principles of building a business, marketing and creating value in the world.

Materials/Reading for the course: The teacher will provide all materials.

Class Time: Wednesdays, 7:00-7:50pm, Saturdays, 1:00-1:50pm

Class No. 



Class 1 (1hr)

What is entrepreneurship – fast overview of great entrepreneurs of our time. (Elon Musk, Steve Jobs, Bill Gates, Warren Buffett, Richard Branson, Mark Zuckerberg, Jeff Bezos, Masayoshi Son).

What is the difference between entrepreneurs and working in a company?

Many hats: What you need to know, discussion – Marketing, product design, writing, photography, video, presentation and public speaking.

Discussion of our favourite personal strengths that we find useful and valuable.

Class 2 hr)

Startups, history and the culture they came from (Silicon Valley).

What is the structure and pace of a startup?

What kinds of startups are there and how do they make money? Examples. Products:

Start – Students Organise into groups or as individuals and come up with their initial MVP (Minimal Vialbe Product) idea.

Homework: Research your product idea.

Class 3 (1hr)

Research: How do we research into product areas that interest us? Podcasts, online research, talking to business owners. LinkedIn and Facebook Groups.

Based on students progress in their product designs

Class 4 (2hr) – October 23th

Product Development:

What is involved in product development. What do you need to know? How can you create a new product.

Based on students progress in their product designs

Class 5 (2hr) – October 30th


How do we sell things in the world now? We used to need a factory and a supply chain and investment, but the internet has changed that.

Online, digital.

Platform based (Amazon, Alibaba etc.)

Based on students progress in their product designs

Class 6 (2hr) – November 6th


The principles behind modern marketing. Marketing does not equal advertising. We will talk about Brand and Direct marketing, who we market to and the power of “tribes“. Positioning and building an axis where we can become the #1 or #2 product in any industry.

Based on students progress in their product designs

Class 7 (2hr) – November 13th

Marketing 2:

Apply marketing lessons from previous lesson to our product. Who is it for? What promise are you making? Positioning axis applied to our businesses and “empathy” – the key to modern marketing.


Do you see what we see?

If you see the change coming and want to prepare for it, you should consider taking one of our free trial lessons to get a real experience of the kind of change we seek to make.

Fill out the form here to sign up for more information for the future, get invited to free trial courses and receive course outlines for the new term.